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HQ Ecommerce

Your store's numbers,
finally clear

Every sale, fee and payout goes into your books on its own. See what each month left you, which products earn their keep, and have your sales tax ready to file.

Every screen on this page is the real product, over a real store.

An ecommerce overview for August: total sales $57,294.40, tax collected, processing fees, the payout deposited to the bank, and below them Store Contribution $29,981.63 with a bar breaking it into revenue, payment processing, shipping, advertising and cost of goods.
One month, after what it cost to sell

Shopify shows your sales.
HQ shows what you kept.

The long view

Five years of your own store, month by month

Talisk imports the history out of your store once, then keeps it current from the ordinary sync. Every month of every year on one grid, shaded so a good August stands out from a quiet one, with the year's total on the end. Switch it to units, to orders, or to what the average basket was worth.

01Pulled from your store's own order history, not retyped and not estimated
02This November against every November before it, side by side on one grid
03Your busy season stands out, so you can plan stock and ad spend around it
Revenue
The same grid, in units
Down to one product

Open a product and it has a five-year grid of its own

The leaderboard ranks what actually moves: units, revenue, average price, orders, and when each one last sold. Open a row and the same monthly grid appears for that product alone, so a line that used to sell and stopped is obvious, and so is the one quietly growing every November.

On the pageEnamel Camp Mug, Moss. 2,702 units, $75,656.00, across 2,279 orders. 8 in January 2022, 160 in January 2026.
One product, five years

Shopify pays you.
HQ does the bookkeeping.

The store, in the books

The selling and the bookkeeping are the same product

A payout is not a report here, it is an accounting event. It posts to the general ledger with its sales, its tax and its fees, matches the deposit in the bank feed, and every figure on this page comes off the same entries.

The products table with contribution and margin columns, sorted by contribution, and a note where a product has no recorded cost.

What each product earns, not what it sells

Sorted by what each one contributes, not by what it sells, because the top seller is not always the one making the money. Where a product has no cost recorded, it says so rather than showing a margin it cannot stand behind.

The payouts list: each Shopify payout with its gross sales, refunds, fees and net deposit, marked as matched to the bank line that carried it.

Every payout, matched and posted

Sales, tax, fees and refunds are split out of the payout and posted to the ledger. The deposit that carried it is matched in the bank feed on its own. Nothing is entered twice and nothing is left over.

The overview's metric row: payment processing load 3.6%, shipping load 5.0%, refund rate 2.1%, 3.9 days from sale to payout and 89.7% repeat customers, each with the previous period beside it, and a note that one Shopify charge has no line detail so its shipping labels are not counted.

The month against the month before it

Fee load, shipping load, refund rate, how long the money takes to arrive, and how much of it came from customers who had bought before. Each one carries the previous period beside it, on the same basis. Where a figure is incomplete it says which charge it could not read.

From the inbox

Turn an enquiry into a Shopify customer in one click

A new customer asks about placing an order? Press Create customer and HQ reads the whole conversation, so even an address mentioned three messages ago lands where it should.

01Every filled field is marked, so you can see exactly what was read from the email
02Nothing is added to your store until you press Create customer
03Already a customer? HQ shows it in the thread, so nobody gets added twice
Filled from the thread
What it means day to day

A number you can act on, and one you can defend

It says what it does not know

A shipping charge with no line detail is named rather than absorbed. The date stock was last counted sits under the figure. Where cost is missing, the word is withheld.

It ties to the books

Every figure here derives from posted ledger entries, so the store's numbers and the accountant's numbers are the same numbers.

More than Shopify

WooCommerce sells alongside it. Square, Stripe and PayPal settle into the same ledger through the same payout rail, whether or not there is a storefront behind them.

Simply connect your store

01

Your sales, posted

Sales, fees, tax and refunds go into your books from every payout

02

Your payouts, matched

Each deposit is paired with the payout that sent it

03

Your profit, clear

After fees, shipping, ads and what the goods cost you

04

Your sales tax, ready to file

GST/HST and PST figures and the worksheet, every period